How We Got Started

Over 45 years ago, Guy Russell Lloyd III began designing and creating store displays. He started to construct displays when a silverware sales associate from Tiffany & Co. requested Russell create a product to display silverware within their store. The sales associate was familiar with his excellent woodworking and finishing abilities.



Russell passed on his talent and passion for woodworking and fabric work to his daughter, Annice Landis, and granddaughter, Dana Fritz. Today, Annice and Dana continue the family legacy through creating silverware and jewelry storage inserts.

Storage inserts are placed into drawers, cabinets, or safes to provide a safe and convenient system to store silverware and jewelry. Explore the rest of our site to learn more about what we offer and contact us with any questions.

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