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ABOUT US

How We Got Started

Over 50 years ago, Guy Russell Lloyd III began designing and creating store displays. He started to construct displays when a silverware sales associate from a luxury jewelry company requested Russell create a product to display silverware within their store. The sales associate was familiar with his excellent woodworking and finishing abilities.

About Us: About

Today

Russell passed on his talent and passion for woodworking and fabric work to his daughter, Annice Landis, and granddaughter, Dana Fritz. Today, Annice and Dana continue the family legacy through creating custom storage for silverware and jewelry.


Storage inserts are placed into drawers, cabinets or safes to provide a safe and convenient system to store silverware and jewelry. Explore the rest of our site to learn more about what we offer and contact us with any questions.

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About Us: About
About Us: Pro Gallery
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